Meet the Expert: Emma Taylor of Paperless Wedding
Back in 2008, Emma married Jim, breaking away from tradition to have the very first Paperless Wedding (www.facebook.com/paperlessweddinguk). They ripped up the traditional rule book and got online to invite and plan their big day. The following year, they launched their own business together, offering the same modern approach to other couples.
Emma, who works around her two-year-old daughter and a growing baby bump, reveals all about their totally different wedding business…
“The idea for Paperless Wedding came about through a combination of our own wedding website and digital invitations being a hit and my husband wanting to try his hand at building a website and running his own business. The timing was right, the market was perfect so it seemed silly not to.
“We focus on wedding invitations, wedding websites and (FREE!) save the dates. Our couples can add to their wedding websites, gift lists, galleries and guests books so they can make it their own. We love couples who want to personalise their website. As the site is template driven, they can get on and do it by themselves. Our UK site launched an enhanced ‘create your own’ theme which allows couples to go and upload their own images and designs for the website.
“We are breaking with tradition and rather than a letter landing through the letterbox, it is landing in an inbox. Your guests can save it, add it to their calendar and then RSVP through a link. No paper, no problems and so quick and easy. It takes one of the many wedding hassles away.
“We would love to work with more stationery designers in future. It may sound odd, but we could be mutually beneficial to one another. If a bride wants paper, they would go to a stationery company, but then could have a matching website-only option with us. Alternatively, if they want to go digital for invites but want paper order of service or seating plan, a partner stationer would be the person on hand to get that business. See, win, win!
“I worked in digital distribution of TV commercials, so I am used to working with files and getting things to the right place on time. That has helped us, plus my vast client service experience. However, running your own business means you have to take on things like accounting and marketing which are things I am learning about daily.
“I love that no day is the same. I love that I get to watch my daughter grow and learn. I love not going on the Tube. I love seeing the designs that couples and designers come up with using our system. I love being able to do something for my environment.”
Introduce us to your favourite wedding supplier…
Emma said: “Alexa Loy (www.alexa-loy.com) is a fantastic photographer. I love her style and flare. She photographed a friend’s wedding last year.”