Top Tips…to buying your dresses online

Buying your dresses online can be a huge risk. Many a bride has been burnt by ordering what they believe to be the dream wedding dress or bridesmaid dress, only to be sent something which is nothing more than a piece of rag.


But, if you do your research and use reputable online shops, there are some real bargains to be had. I bought my bridesmaid dresses online and was amazed by the sheer quality and workmanship, despite the low price tag.

Genuine designer dresses at Divine Gowns

Genuine designer dresses at Divine Gowns


Our friends over at new online shop Divine Gowns ( are big advocates for protecting brides against low quality online purchases.


Director Malcolm Izatt has these Top Tips for brides…

  • Ensure the site has a contact address and telephone number visible. Sites which hide their contact details are doing so on purpose to prevent you from contacting them. Call up customer service or the site helpline. A reputable company will make themselves accessible and be helpful and responsive. Don’t hesitate to call them with any and all questions on fit, style advice, personal information security, options and general guidance. If you can’t find contact information, consider it a no-go site to purchase from.
  • Don’t be afraid to ask questions
  • Ensure online shops are authorised suppliers of the designer label. There are plenty of genuine looking sites selling knock-off gowns. We have had plenty of brides in our retail shop Adore Brides ( disappointed with what they purchased online
  • Read the returns policy carefully – some sites will make it very difficult to return bridal wear or offer no returns
  • Check delivery times. Some sites will make dresses to order. If the dress is being made to order, read the returns policy carefully. They will expect you to pay in full upfront
  • If buying online outside the EU, the price you pay will not include Import tax and VAT. This will usually be payable at the point of delivery to the courier company. This could add a considerable amount to the purchase price which may look a bargain without UK duty and VAT added.
  • Measure yourself carefully. A good site will display sizes for individual dresses. Designers do not use the same size charts, for example a size 12 from one designer will be different to a 12 from another designer
  • It is common practice for gowns to be altered to obtain the perfect fit. Before you purchase, call the shop to ask about the length of the gown, can the gown be altered up and down a size easily, etc. Again, an experienced bridal sales consultant will be able to give you the correct advice. Find a local seamstress who is competent working with bridal wear, ask around and go by recommendations from other brides
  • Beware of buying second-hand or pre-owed dresses. They may be cheap, but there is a good chance these dresses would have been altered to fit the original owner and now may be unable to be altered to fit you
  • Divine Gowns offers a no quibble returns policy and have experienced sales people at the end of the phone to answer any of your questions. Divine Gowns sell genuine designer bridal gowns, prom and evening wear from authorised suppliers


Until May 31, 2015, ARBG readers will receive a 10% discount when buying from Divine Gowns. Simply visit and use code ARBG31-05.

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